The weapon of choice for most digital marketers: Google Keyword Planner should be an essential part of your arsenal. The tool allows you to see the amount of users that are looking for different terms connected to your business.
An example of this would be a chocolate company finding out the amount of users searching for the term ‘chocolate bars UK’. With Keyword Planner, you can find those terms your competitors aren’t using, as well as those that they are.
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