Tick of Approval: The Benefits of X’s Verification Tick
The Verified Badge: A Status Symbol Twitter’s verification tick, once a mark of celebrity or high-profile accounts, has evolved into …
One of the pillars of great community management is cultivating a memorable, trustworthy and conscious personality. Your community is looking for a real human behind the screen and emitting a stiff, robot-like impression can be detrimental to a burgeoning environment.
Studies show that 86% of Americans value transparency higher than ever. The simple answer? Engage authentically with your audience.
It’s important to bear in mind that unhelpful comments will always have a presence in online communities and dealing with them poorly can be detrimental to effective community management. Never ignore negativity, but try not to inadvertently make a small issue into one that occupies a significant portion of your community space. Also, censoring your audience, Big Brother style, can illicit unsavoury reactions and is a sin many community managers too easily commit.
Never underestimate the importance of keeping your audience hooked without overstepping the mark, balance your posts and align your approach with our Top Five tips and, inevitably, you’ll fly through the maze that is community management, with ease.