Whether you like them or not, influencers are the present and future of Instagram marketing. We’re not talking about your Kim Kardashians and Selena Gomezs here – unlocking the treasure chest of micro-influencers could give your brand a whole lot of gold. Sending product to a big list of micro-influencers rather than paying an account with a huge following is better in the long run for your brand. You’ll get more exposure overall, your costs will be much lower and you’ll manage to build long-lasting connections with the influencers.
Also, micro-influencers tend to have a deeper, more authentic relationship with their followers, meaning your brand will be getting in touch with people who listen. Build up a list of influencers, send out product and watch your impressions and follower count skyrocket.
What to drive more traffic and sales to your business with influencer marketing?