Beyond Hashtags: The Next Level of Branding with Instagram Paid Partnerships

Join us as we embark on a journey to demystify the world of Paid Partnerships, unraveling their intricacies and shedding light on how they function within the dynamic realm of social media marketing. From understanding the essence of these partnerships to exploring their operational nuances, we invite you to explore the fascinating landscape of sponsored content and its impact on the digital marketing landscape.

Have you ever scrolled through Instagram and seen a post from an account with lots of followers that states “Paid Partnership With” at the top of it and wondered what it is?

Paid Partnerships can be a lucrative form of marketing for both the company and the promoter, but how do they work?

Let’s look at what Paid Partnerships are and how they are applied by both the brand and the influencer.


What are Paid Partnerships?

A Paid Partnership that you see on Instagram is a form of marketing undertaken by a company through an influencer’s Instagram page. The reason many companies do this is because of the audience the affiliated influencer has.

Stating that a post made on Instagram contains product placement is in line with laws around advertising which means the public can’t be purposefully misled and so there is a record of a promotion that is taking place. The Federal Trade Commission in the USA and the Advertising Standard Authority in the UK are regulatory bodies that oversee this sort of activity.

Paid Partnerships have existed on Instagram for several years now and are viewed as a creative way for companies to reach a greater share of the market they are in.


How do Paid Partnerships work?

Generally, a company will contact an influencer directly or through a professional agency like Bark Social to discuss the possibility of their brand being promoted on the influencer’s Instagram page. 

The terms and remuneration will be agreed upon before the influencer puts anything online. It’s very common for companies who sell products (rather than services, for instance) to gift an item to the influencer so they can use it in their photo or video.

As a creator, you should go to the advanced settings section of your account and “add brand partners” to show that your post contains agreed promotional work.


The benefits of Paid Partnerships

For the online creator, it can be a smart move to align yourself with certain companies that will further raise your appeal as an influencer if you are seen with a stylish brand. Your follower numbers could increase and could see you potentially gain more partnerships, as long as it doesn’t interfere with the terms of your existing deals.

For the organisation, they have another account to promote their brands on other than their own. Companies would typically use influencers they feel would be able to share the post with their target demographics, but wider brand awareness can go a long way in establishing new customers.

It’s important to choose the right influencer for your marketing campaign so that your name won’t be tarnished or significant financial losses aren’t made. For any other important information on social media marketing, contact the team at Bark Social today.


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Whether you have a question about our influencer marketing activity or would like to learn more about our services, we’d be happy to hear from you.
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