If you’re in the fashion industry, you probably already know that connecting with bloggers is a must. You may have also noticed that this mimicking and imitating is a common theme among fashion bloggers. WordPress, for instance, has made blogging as easy as taking sweets off a baby. With cameras, styles and designs all being shared, it takes a lot of diligence to find the right kind of influencer for your brand.
Remember – stats don’t lie. One of the most fruitful ways to conduct your search is to focus on the metrics. Look for positive trust and citation flows to find distinct differences between various types of bloggers. These stats will lift the curtain and allow you to see bloggers for who they truly are. It might take a bit of extra planning and effort, but the results are definitely worth it. You’re going to spend a lot of time developing and building a fruitful relationship with these guys, so it’s important to find the right ones.
What to drive more traffic and sales to your business with influencer marketing?