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Active Iron
PLATFORM:
Over 9 months working with Active Iron...
1,026
gifted collaborations
9,170,423
total potential audience
Targetting global markets
56
total posts
500
total stories
1,220,224
total estimated reach
329
influencers live
12,117
total engagements
Problem
Active Iron, a well-known Irish brand specialising in high-quality iron supplements, embarked on an ambitious mission to expand its presence in both the United Kingdom and the United States. They wanted to build awareness about the benefits of iron supplements for women specifically, and engaged Bark to assist with the activity, targeted at female influencers to discuss their experience with iron deficiency and maintaining their health more broadly.
Solution
Bark orchestrated a large-scale outreach campaign, aiming to secure the participation of 1,000 influencers across both markets. By targeting thousands of female influencers within the health, fitness and lifestyle space, Active Iron provided their supplements to be tested and encouraged them to document their experiences after a few weeks of usage. This collaborative effort resulted in an impressive collection of over 500 engaging pieces of content, with a total potential audience of 9,000,000 individuals. As a result, the campaign significantly heightened awareness of the Active Iron brand in both new markets.
LET'S Go!
Looking to drive more traffic and sales to your business with influencer marketing?