Honing in a brand image

Over 3 months working with Bearface...

influencers contacted

gifting collaborations

potential total audience

influencer stories

stories views

influencer posts

post engagements

post views


Bearface is a premium Canadian whiskey that had already been established in Canada where it had been created but they were expanding into an Australian market and needed to create brand awareness and a brand identity to go with the whiskey. They were looking for outdoor loving adventurers and daring chefs and bartenders to show off the drink.


Bark created a list of influencers that fit this specific image that was being looked for by Bearface in Australia that varied from filmmakers and creatives, “van-lifers”, and quirky bartenders and chefs. Because of these varied sources for influencers, the user generated content made by the content creators was of extremely high quality with the influencers going into the Australian outdoors to create it. Because of how quality the whiskey and bottle were, there were 40 stories made with over 94 thousand views!