Brisbane Heat


Over 1 month working with Brisbane Heat...


post engagements

Targeting ideal influencers


total audience reach


The Brisbane Heat, a prominent Men’s Cricket team in the Big Bash League (BBL), aimed to enhance their engagement for the new season by extending invitations to influencers for the inaugural match. Recognizing the need to connect with influencers at a considerable scale, the team sought the expertise of Bark Social.


Through an extensive outreach effort, Bark Social successfully identified numerous influencers who expressed genuine interest. A remarkable 64% post rate was achieved, with 118 influencers expressing their agreement, resulting in 76 influencers actively participating. This collaborative effort generated a compelling narrative, with over 200 Stories and 29 Posts shared across various platforms, effectively amplifying the excitement and garnering increased interest in cricket among the audience.


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