potential total audience
Carte Blanche Group owned the card brand “From Me to You,” an iconic greeting card label. They wanted to utilise influencer marketing to showcase the different products with the ‘From Me to You’ branding including the card that could be purchased and shared with loved ones. Although everyone knew about the teddy on the card, there was also an actual teddy you could purchase for those special occasions.
Bark created a list of influencers that represented the customer base of From Me to You and allowed them to choose what they thought they could utilise best in their content. This allowed for high quality user generated content to be created with the expertise of the content creators.
This also created more organic and engaging content for Carte Blanche Group as the content creators actually chose their products and were able to honestly vouch for their supply. This led to 47 grid posts being made with almost 28 thousand engagements.