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Catalina Sounds
Over 3 months working with Catalina Sounds...
164
gifted collaborations
5,132,761
total audience reach
Increasing awareness with target audiences
50
posts live
243
stories live
652,793
total estimated views
7,863
total engagements
101,679
posts views
Problem
Jovial Family Wines wanted to grow awareness of their Catalina Wines brand amongst their target consumer base. Due to the limitations on alcohol advertising, the Jovial team was interested in exploring non-traditional marketing strategies.
Influencer marketing seemed like a good fit due to the growing sphere of relevant content creators in the wine space.
Solution
Bark Social was brought on board to help research the space, put together an Instagram-specific influencer plan and execute the three-month campaign.
Rather than just empty consultation work, the team at Bark managed the entire process from research, through contacting the influencers with customised messaging from the brand Instagram to collating the results and tracking engagement.
Influencers were incredibly receptive to the Catalina Wines brand – this made for a great combo and resulted in some really high quality UGC.
LET'S Go!
Looking to drive more traffic and sales to your business with influencer marketing?