Increasing awareness with target audiences

Over 3 months working with Catalina Sounds...

influencers contacted

gifting collaborations

potential total audience

influencer stories

stories views

influencer posts

post engagements

post views


Jovial Family Wines wanted to grow awareness of their Catalina Wines brand amongst their target consumer base. Due to the limitations on alcohol advertising, the Jovial team was interested in exploring non-traditional marketing strategies.

Influencer marketing seemed like a good fit due to the growing sphere of relevant content creators in the wine space.


Bark Social was brought on board to help research the space, put together an Instagram-specific influencer plan and execute the three-month campaign.

Rather than just empty consultation work, the team at Bark managed the entire process from research, through contacting the influencers with customised messaging from the brand Instagram to collating the results and tracking engagement.

Influencers were incredibly receptive to the Catalina Wines brand – this made for a great combo and resulted in some really high quality UGC.