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Cole & Mason
Over 24 months working with Cole & Mason...
901
gifted collaborations
59,654,206
total audience reach
Showcasing the brand
716
posts live
1,295
stories live
9,133,731
total estimated views
336,398
total engagements
3,926,791
post views
15,950
traffic from bloggers
2,768
YouTube views
Problem
Cole & Mason are all about championing great seasoning when it comes to creating, tasting and enjoying food. They needed to spread awareness of their high-end product range amongst foodies, health freaks and chefs alike. The brand was in need of high-level user generated content that showcased their range as an essential piece of kitchen tech.
Solution
BARK set out building a micro influencer campaign that focused on a wide range of influencers within the #food sphere. One of the first steps in the process – much like any BARK project – was to conduct large scale competitor research through scraping brands’ backlink profiles and social media channels.
LET'S Go!
Looking to drive more traffic and sales to your business with influencer marketing?