potential total audience
traffic from bloggers
Cole & Mason are all about championing great seasoning when it comes to creating, tasting and enjoying food. They needed to spread awareness of their high-end product range amongst foodies, health freaks and chefs alike. The brand was in need of high-level user generated content that showcased their range as an essential piece of kitchen tech.
BARK set out building a micro influencer campaign that focused on a wide range of influencers within the #food sphere. One of the first steps in the process – much like any BARK project – was to conduct large scale competitor research through scraping brands’ backlink profiles and social media channels.