Cole & Mason


Over 24 months working with Cole & Mason...

999

gifted collaborations

66,585,153

total audience reach

Showcasing the brand

861

posts live

1,398

stories live

10,417,663

total estimated views

361,226

total engagements

4,776,859

post views

15,950

traffic from bloggers

2,768

YouTube views

Problem

Cole & Mason are all about championing great seasoning when it comes to creating, tasting and enjoying food. They needed to spread awareness of their high-end product range amongst foodies, health freaks and chefs alike. The brand was in need of high-level user generated content that showcased their range as an essential piece of kitchen tech.

Solution

BARK set out building a micro influencer campaign that focused on a wide range of influencers within the #food sphere. One of the first steps in the process – much like any BARK project – was to conduct large scale competitor research through scraping brands’ backlink profiles and social media channels.

LET'S Go!

Looking to drive more traffic and sales to your business with influencer marketing?