influencers contacted
Over 24 months working with Cole & Mason...
gifting collaborations
potential total audience
influencer stories
story views
influencers contacted
gifting collaborations
potential total audience
influencer stories
story views
influencer posts
post engagements
post views
traffic from bloggers
YouTube views
Cole & Mason are all about championing great seasoning when it comes to creating, tasting and enjoying food. They needed to spread awareness of their high-end product range amongst foodies, health freaks and chefs alike. The brand was in need of high-level user generated content that showcased their range as an essential piece of kitchen tech.
BARK set out building a micro influencer campaign that focused on a wide range of influencers within the #food sphere. One of the first steps in the process – much like any BARK project – was to conduct large scale competitor research through scraping brands’ backlink profiles and social media channels.