influencers contacted
Over 5 months working with Cole & Mason US...
gifting collaborations
potential total audience
influencer stories
story views
influencers contacted
gifting collaborations
potential total audience
influencer stories
story views
influencer posts
post engagements
post views
Cole & Mason is dedicated to promoting premium kitchen equipment, and their salt and pepper mills have established themselves as the foremost brand in this category worldwide. Initially focusing on their native market, the company, which was founded in London, England, aimed to expand globally. After a successful collaboration with Bark Social for their influencer campaign within the UK, Cole & Mason saw the potential of using this strategy to increase their brand recognition within the US, where they had yet to establish a strong presence.
Bark created a list of influencers that aligned with the “foodie” and recipe creator space, all based within the US. A great range of content was produced by those found which offered Cole & Mason both exposure within the space along with high quality User Generated Content to utilise across their social platforms. Over the span of 6 months a total story audience of 2689954 was achieved along with 174423 post views.