influencers contacted
Over 1 month working with Collins Square...
collaborations
potential total audience
influencer stories
stories views
influencers contacted
collaborations
potential total audience
influencer stories
stories views
influencer posts
post engagements
post views
Collins Square wanted to showcase the convenience of their precinct in terms of it being a commercial destination for both business and leisure and feature retailers that existed in the square. They wanted a small paid campaign to have these influencers expose these features to their audience.
Bark Social engaged 6 influencers to post about their experience and expose new and existing audiences to Collins Square. This was a paid campaign that showed how these types of collaborations can come back with success in increasing awareness on a brand or topic with high engagement.
A paid campaign also allows there to be a very specific brief allowing the particular retailers that Collins Square wanted to feature to be showcased in the way they wanted them to.These 6 influencers made 8 posts with 6.5 thousand engagements and a total potential audience of 830 thousand.