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Collins Square
Over 1 month working with Collins Square...
100
influencers contacted
6
gifted collaborations
Paid activity for commercial space
8
posts live
17
stories live
348,000
total estimated views
6,500
total engagements
830,000
total audience reach
Problem
Collins Square wanted to showcase the convenience of their precinct in terms of it being a commercial destination for both business and leisure and feature retailers that existed in the square. They wanted a small paid campaign to have these influencers expose these features to their audience.
Solution
Bark Social engaged 6 influencers to post about their experience and expose new and existing audiences to Collins Square. This was a paid campaign that showed how these types of collaborations can come back with success in increasing awareness on a brand or topic with high engagement.
A paid campaign also allows there to be a very specific brief allowing the particular retailers that Collins Square wanted to feature to be showcased in the way they wanted them to.These 6 influencers made 8 posts with 6.5 thousand engagements and a total potential audience of 830 thousand.
LET'S Go!
Looking to drive more traffic and sales to your business with influencer marketing?