Cybex


PLATFORM:

Over 2 months working with Cybex...

287,028

post engagements

Reaching the ideal customer

1,789,991

total estimated views

Problem

Cybex, a globally recognized baby carrier brand, set its sights on expanding awareness in the United States by strategically engaging with influencers who resonate with their target audience of fashionable young moms. Recognizing the intricate process of navigating through countless influencer accounts, Cybex sought the expertise of Bark Social.

Solution

Bark Social took on the challenge by meticulously downloading and sifting through thousands of lines of influencers to identify the perfect influencer profiles aligning with Cybex’s brand ethos. 13 TikTokers created videos that have garnered nearly 300,000 engagements and an impressive 1.7 million views, showcasing the effectiveness of the influencer campaign in reaching and resonating with the target audience.

This successful partnership between Cybex and Bark Social underscores the power of strategic influencer engagement in expanding brand awareness and connecting with a specific demographic, setting the stage for continued success in the United States market.

LET'S Go!

Looking to drive more traffic and sales to your business with influencer marketing?