Drink Victorian


Over 3 months working with Reflex Active...


total audience reach

Creating timely conversation through influencers


influencers live


Food and Drink Victoria wanted to spotlight the rich diversity of beverages crafted within Victoria through their Drink Victorian initiative. They needed an effective way to engage locals and expand the reach of their events, which celebrated the region’s unique drinks throughout June.


To amplify the campaign, Bark Social curated a team of 9 local influencers passionate about Victoria’s beverage scene. These influencers shared their experiences across 12 Instagram posts and 20 stories, resulting in over 1,000 engagements and a total audience reach of 354,000. Our strategic approach brought the essence of Victorian drinks to a wide and engaged audience, showcasing the power of local advocacy in boosting regional brands.


Looking to drive more traffic and sales to your business with influencer marketing?