potential total audience
Fancy Plants was a plant based dessert company that had a focus on healthy options for when that sweet craving hits you. They wanted to showcase their product to young people in Australia who would love to have these traditionally non-vegan desserts in an aesthetic packaging that they could replicate in their content.
Bark contacted over 100 influencers and 89 went live with content surrounding the snacks. They were able to share the treats with their audience of over 4 million and increase awareness of the product. They were able to feature the health benefits and the tastiness. There were 270 stories live with over 480 thousand views.