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Fernwood Fitness
PLATFORM:
Over 5 months working with Fernwood Fitness...
198
influencer stories
859,119
stories views
Creating relationships with a network of influencers
12
gifting collaborations
12
influencers live
8,127,163
potential total audience
40
influencer posts
10,307
post engagements
317,555
post views
Problem
Fernwood Fitness stands as a distinguished chain of women-only fitness centres spanning across Australia, placing an emphasis on female wellness and empowerment. They wanted to collaborate with a select group of influencers who could serve as dedicated ambassadors for these gyms. Their mission was to consistently share compelling content about Fernwood Fitness, highlighting its exceptional amenities and the manifold advantages it offers.
Solution
In response, Bark Social orchestrated a partnership with 12 influencers, who embraced the role of Fernwood Fitness ambassadors. Through regular interactions, Bark Social ensured the seamless alignment of content with the brand’s ethos while promptly addressing any concerns that might arise. This communication fostered an enhanced sense of allegiance to Fernwood Fitness.
The impact of this relationship resulted in the genuine content that emerged. Over a span of five months, these 12 influencers generated a staggering 238 pieces of content, each a testament to the resonating authenticity that typified their engagement. This compelling content collectively garnered over 1,000,000 estimated views, signifying a significant outreach and resonance within the targeted audience. The outcome was not only tangible content but also a narrative of empowerment and camaraderie that reverberated throughout the fitness community.
LET'S Go!
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