Fernwood Fitness


PLATFORM:

Over 5 months working with Fernwood Fitness...

313

influencer stories

1,618,329

stories views

Creating relationships with a network of influencers

21

gifting collaborations

19

influencers live

17,084,169

potential total audience

62

influencer posts

34,146

post engagements

2,352,939

post views

Problem

Fernwood Fitness stands as a distinguished chain of women-only fitness centres spanning across Australia, placing an emphasis on female wellness and empowerment. They wanted to collaborate with a select group of influencers who could serve as dedicated ambassadors for these gyms. Their mission was to consistently share compelling content about Fernwood Fitness, highlighting its exceptional amenities and the manifold advantages it offers.

Solution

In response, Bark Social orchestrated a partnership with 21 influencers, who embraced the role of Fernwood Fitness ambassadors. Through regular interactions, Bark Social ensured the seamless alignment of content with the brand’s ethos while promptly addressing any concerns that might arise. This communication fostered an enhanced sense of allegiance to Fernwood Fitness.

The impact of this relationship resulted in the genuine content that emerged. Over a span of six months, these 21 influencers generated a staggering 375 pieces of content, each a testament to the resonating authenticity that typified their engagement. This compelling content collectively garnered over 3,000,000 estimated views, signifying a significant outreach and resonance within the targeted audience. The outcome was not only tangible content but also a narrative of empowerment and camaraderie that reverberated throughout the fitness community.

LET'S Go!

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