In response, Bark Social orchestrated a partnership with 12 influencers, who embraced the role of Fernwood Fitness ambassadors. Through regular interactions, Bark Social ensured the seamless alignment of content with the brand’s ethos while promptly addressing any concerns that might arise. This communication fostered an enhanced sense of allegiance to Fernwood Fitness.
The impact of this relationship resulted in the genuine content that emerged. Over a span of five months, these 12 influencers generated a staggering 238 pieces of content, each a testament to the resonating authenticity that typified their engagement. This compelling content collectively garnered over 1,000,000 estimated views, signifying a significant outreach and resonance within the targeted audience. The outcome was not only tangible content but also a narrative of empowerment and camaraderie that reverberated throughout the fitness community.