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Firetree Chocolate
Over 8 months working with Firetree...
710
influencers conacted
213
gifted collaborations
Letting the taste speak for itself
445
stories live
980,000
stories views
7,800,000
total stories audience
65
influencer posts
25,462
post engagements
Problem
Firetree – founded in 2017 by three expert figures in the chocolate industry – specialise in luxury single-estate chocolate that channels the incredibly unique volcanic profile of cacao beans from the Pacific Islands and Madagascar.
Due to the high-end nature of the product – and matching price point – they needed to spread awareness of their brand amongst chocolate lovers and aficionados alike. The brand’s strong sense of ethics and visibility from bean to product made them a great fit for the burgeoning ethical food sphere within Instagram.
Solution
BARK set out to draw up a large-scale outreach program targeting specific audiences of interest to Firetree. Content creators were encouraged to create dynamic content around their opinions on the chocolate. Firetree were confident in their product’s ability to wow – and that it did.
LET'S Go!
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