potential total audience
Fish4Ever focuses on ethical fishing practices in their tinned fish line. They wanted more organic and ethically sourced food consumers to know of their brand and what they stand for. By focusing on their sustainability, they hoped to expand their consumer base and create passionate customers that come to them time and time again.
Bark created an influencer outreach campaign to organic and health food influencers in order for them to use the products in recipes they create that would appeal to their audience in an organic way (both relating to the food and the content!) that would bring attention to the range of products offered by Fish4Ever. The influencers and their audiences were left impressed with the quality of the product offered along with the price point! This had a potential total audience of 2 million with almost 200 pieces of content published surrounding the tinned fish!