potential total audience
Fortress Games is a unique venue offering live social gaming across, a restaurant and bar with video game booths and designated areas for tabletop and board games.The venue was eager to showcase its unique features to a wider audience in Melbourne, as a destination for catch ups between friends and after work drinks on a Friday and Saturday night. Bark devised an ingenious plan to achieve just that.
Invitations were extended to influencers across a number of different categories, from gamers to foodies and even lifestyle influencers, for a night of fun at the venue, where they could experience all that Fortress Games has to offer. The outreach was targeted to influencers within Melbourne, achieving 23 live posts across Instagram both and TikTok, with 376,483 post views and 40,499 total engagements from a select group of 19 influencers.