Gerard Family Foods


PLATFORM:

Over 3 months working with Gerard Family Foods...

32

gifted collaborations

Getting out influencers for a launch

1,958,505

total audience reach

Problem

Gerard Family Foods, a leading Australian culinary brand, unveiled its exclusive agave syrup at Woolworths, aiming to enhance its launch through influencer collaboration. Facing the challenge of selecting the perfect influencer, Bark Social stepped in.

Solution

Bark Social strategically partnered with foodies and recipe influencers, providing Woolworths vouchers to showcase the agave syrup purchase and create engaging recipe videos. The result? 32 influencers generated 97 pieces of content, reaching an audience of 1,958,505 and creating a significant buzz during the syrup’s launch. This success highlights our commitment to innovative marketing and the seamless integration of influencers into our brand narrative.

LET'S Go!

Looking to drive more traffic and sales to your business with influencer marketing?