potential total audience
Goldnote wanted to reach a new younger audience in their 30s as their products target an older audience 50-60 years old. Although this older generation can appreciate this brand’s vintage listening styles, they know that a younger audience with appreciation for vintage listening mediums with the highest quality sound existed and they wanted to increase their brand’s awareness in this space.
Bark has helped them by finding this younger audience by looking for younger influencers that still reflect the brand’s image and values and share the interests of the brands like vinyls and hi-fi audio. These younger influencers brought their audience the knowledge of this interesting brand and were able to target them in the best way possible as the demographic themselves. This led to a total potential audience of over 1,000,000 with only 17 pieces of content.