potential total audience
Good Spirits Hospitality is a New Zealand based hospitality group with a variety of restaurants, pub and bar venues across the country. They wanted to promote two of their Auckland venues to a wider audience. The two venues had contrasting demographics; Cellar Bar – a newer venue, aimed at a younger audience between the ages of 18 to 25 for nightlife and events and The Fox – a more established pub venue, with a sports centric and generally older demographic.
Bark used influencer marketing to coordinate 30 influencers visits across the two venues, targeting the contrasting audiences to each respective venues. The influencers posted a total of 105 pieces of content, achieving a total reach of 1.4 million and contributing to generating awareness of the venues to the targeted Auckland based audience.