gifting collaborations
Over 2 months working with Good Spirits Hospitality...
influencers live
potential total audience
influencer stories
stories views
gifting collaborations
influencers live
potential total audience
influencer stories
stories views
influencer posts
post engagements
post views
Good Spirits Hospitality is a New Zealand based hospitality group with a variety of restaurants, pub and bar venues across the country. They wanted to promote two of their Auckland venues to a wider audience. The two venues had contrasting demographics; Cellar Bar – a newer venue, aimed at a younger audience between the ages of 18 to 25 for nightlife and events and The Fox – a more established pub venue, with a sports centric and generally older demographic.
Bark used influencer marketing to coordinate 30 influencers visits across the two venues, targeting the contrasting audiences to each respective venues. The influencers posted a total of 105 pieces of content, achieving a total reach of 1.4 million and contributing to generating awareness of the venues to the targeted Auckland based audience.