Expanding audiences

Over 6 months working with Hangout Pod...

influencers contacted


gifting collaborations


potential total audience

influencer stories


stories views

influencer posts


post engagements


post views

traffic from bloggers


YouTube views

Problem

Hangout Pod had a unique product, a free standing hammock, for use at home and outdoors and although they had been established in the UK, they were expanding their business to the US and wanted to be able to grow their customer base there. They needed to bring product awareness to US customers and putting the product in the hands of outdoor enthusiasts in the US would increase this awareness.

Solution

Bark created a database of influencers in the US, UK, and Australia for Hangout Pods to be able to review and decide who they felt was best suited for the brand.

Through a thorough review, the influencers were identified and then tracked for content and reviews. Through this process, the content uploaded was on brand for Hangout Pods and was able to be used for user generated content.