influencers contacted
Over 6 months working with Hangout Pod...
gifting collaborations
potential total audience
influencer stories
stories views
influencers contacted
gifting collaborations
potential total audience
influencer stories
stories views
influencer posts
post engagements
post views
traffic from bloggers
YouTube views
Hangout Pod had a unique product, a free standing hammock, for use at home and outdoors and although they had been established in the UK, they were expanding their business to the US and wanted to be able to grow their customer base there. They needed to bring product awareness to US customers and putting the product in the hands of outdoor enthusiasts in the US would increase this awareness.
Bark created a database of influencers in the US, UK, and Australia for Hangout Pods to be able to review and decide who they felt was best suited for the brand.
Through a thorough review, the influencers were identified and then tracked for content and reviews. Through this process, the content uploaded was on brand for Hangout Pods and was able to be used for user generated content.