influencers contacted
Over 8 months working with Haskapa...
gifting collaborations
potential total audience
influencer stories
story views
influencers contacted
gifting collaborations
potential total audience
influencer stories
story views
influencer posts
post engagements
post views
The haskapa berry is an edible blueberry native to the northern hemisphere. Not exactly common by any stretch. Haskapa launched on the health food scene to change that. Packed full of antioxidants and anthocyanins it was ripe with potential to be a hit amongst the health-conscious foodies of the world.
Hasakap had little to no footprint as a brand and needed to spread the word in a crowded marketplace.
Bark stepped in to build a micro-influencer campaign to support the brand’s launch. The #food sub sphere within Instagram is as popular as it is competitive. Haskapa needed to leverage real users with engaged followings rather than just chase high follower counts.
Waves of influencers were built up via a range of tactics including competitor analysis and interest-based targeting. Every piece of communication with the brand was through Haskapa’s own channel, allowing relationships to be built up.
A number of influencers began to create recipe content that was then uploaded to the site. Cost-effective and authentic!