potential total audience
HelloFresh wanted to use nano influencers to support their internal marketing campaign. They had brand recognition but wanted to expand their brand into Australia and New Zealand.
They’ve deployed influencer marketing with success in other markets before but using nano influencers in coordination with their internal marketing strategy was something they had never tried before but felt would be effective for the Australian market.
Bark Social created an influencer marketing campaign in line with the marketing campaign. There was a focus on influencers in the ‘Health Lifestyle’ niche specifically focusing on healthy food and fitness. These influencers matched with the brand image of HelloFresh and the image they are trying to cultivate.
The influencers came from both New Zealand and Australia. The campaign had 153 collaborations with a total potential audience for posts and stories being over 2.2 million.