potential total audience
Hey Tiger, a popular brand of premium Australian-made chocolate, known for its commitment to sustainability and giving back to it’s community, sought to leverage the power of influencer marketing in a two-tiered Mother’s Day campaign. The primary objective was to showcase the Hey Tiger Gift Box as the perfect Mother’s Day gift while creating a supply of high quality user-generated content to be used as social ads in the lead up to Mother’s Day.
Bark put together a campaign collaborating with influencers from diverse backgrounds and content categories to generate creative video content centred around Mother’s Day. Given Hey Tiger’s strong brand recognition and reputation among Australian audiences, coupled with its status as a locally made product, the response to the campaign was nothing short of exceptional. In total, 25 Instagram influencers shared 22 Reels, generating a total reach of over 797,000!