influencers contacted
Over 15 months working with HighKind...
gifting collaborations
potential total audience
influencer stories
story views
influencers contacted
gifting collaborations
potential total audience
influencer stories
story views
influencer posts
post engagements
post views
traffic from bloggers
YouTube views
HighKind is a premium CBD brand specialising in highly-concentrated CBD vaping products and cartridges. The brand was formerly known as Synergy Extracts and part one of the SEO project was to co-ordinate their rebranding under the HighKind branding. They also were keen to spread the word re: their new branding amongst real CBD enthusiasts and health-conscious consumers.
Once the rebranding process was completed, BARK set out putting together an outreach program focused on enthusiastic and knowledgable audiences who would appreciate HighKind’s high-end product. The campaign was developed further by the introduction of an ambassador program for the best content creators where they received regular product in exchange for on-going content.