potential total audience
traffic from bloggers
HighKind is a premium CBD brand specialising in highly-concentrated CBD vaping products and cartridges. The brand was formerly known as Synergy Extracts and part one of the SEO project was to co-ordinate their rebranding under the HighKind branding. They also were keen to spread the word re: their new branding amongst real CBD enthusiasts and health-conscious consumers.
Once the rebranding process was completed, BARK set out putting together an outreach program focused on enthusiastic and knowledgable audiences who would appreciate HighKind’s high-end product. The campaign was developed further by the introduction of an ambassador program for the best content creators where they received regular product in exchange for on-going content.