Building a community of enthusiasts

Over 15 months working with HighKind...

influencers contacted


gifting collaborations


potential total audience

influencer stories


story views

influencer posts


post engagements


post views

traffic from bloggers


YouTube views

Problem

HighKind is a premium CBD brand specialising in highly-concentrated CBD vaping products and cartridges. The brand was formerly known as Synergy Extracts and part one of the SEO project was to co-ordinate their rebranding under the HighKind branding. They also were keen to spread the word re: their new branding amongst real CBD enthusiasts and health-conscious consumers.

Solution

Once the rebranding process was completed, BARK set out putting together an outreach program focused on enthusiastic and knowledgable audiences who would appreciate HighKind’s high-end product. The campaign was developed further by the introduction of an ambassador program for the best content creators where they received regular product in exchange for on-going content.