influencers contacted
Over 9 months working with Infused Amphora...
gifting collaborations
potential total audience
influencer stories
story views
influencers contacted
gifting collaborations
potential total audience
influencer stories
story views
influencer posts
post engagements
post views
Infused Amphora was a UK based CBD and wellness brand that had a focus on natural, THC free ingredients. They wanted to expand the audience of CBD products to include those who are focused on health and wellness and wanted to introduce the benefits of CBD to this new group of customers.
Bark created a list of influencers with a focus on health and wellness so Infused Amphora could reach these new audiences that also follow them. It was a large scale outreach activity with 200 influencer collaborations to really expand this user base and create a larger awareness of the brand in the UK. This led to a total potential audience of over 1.7 million and 87 posts with 12,500 engagements.