Instant Brands AU


Over 4 months working with Instant Brands...

6,105,156

total audience reach

Experimenting with demographics

25,585

total engagements

Problem

After a successful influencer campaign in the UK, Instant Brands sought to expand their reach to the Australian market. They faced the challenge of effectively promoting a variety of their products, including Pyrex, Corelle, and Instant Pot, to a new audience. The goal was to generate significant engagement and brand awareness in a competitive market.

Solution

To address this challenge, Instant Brands partnered with Bark to leverage the power of influencer marketing. Bark facilitated the collaboration of 121 influencers, who produced a total of 242 pieces of content. This included 92 posts, resulting in an impressive 25,585 engagements. The campaign successfully reached an audience of over 6 million, significantly boosting the visibility of all three product lines in Australia.

LET'S Go!

Looking to drive more traffic and sales to your business with influencer marketing?