potential total audience
traffic from bloggers
Liquid Ice got in touch with Bark to help launch and promote their brand new e-liquid and vaping hardware store. We were perfectly suited as all forms of classic online advertising are off-limits to brands in the e-cigarette and vaping industry.
Bark set up a large scale, multi-channel outreach project. We specifically targeted the hundreds of micro-influencers in the European vaping community. In exchange for reviewing and posting content, influencers received samples from across the Liquid Ice range.