Motorola


PLATFORM:

Over 2 months working with Motorola...

37

gifted collaborations

128

influencers contacted

Reaching large influencers

17

total posts

35

total stories

119,859

total estimated views

4,501

post engagements

738,686

total audience reach

Problem

Motorola, a global giant in the electronics industry, envisioned a compelling gifted campaign to introduce the world to its latest innovation, the Motorola Razr 40. Recognizing the significance of influential voices, Motorola enlisted the expertise of Bark Social to orchestrate a targeted outreach strategy aimed at captivating the attention of social media.

Solution

In collaboration with Bark Social, the campaign achieved remarkable success, securing the commitment of 37 influencers who aligned seamlessly with Motorola’s vision. Among them, 21 influencers took the campaign live, sharing 17 posts and weaving captivating stories through 35 dynamic narratives, all skillfully showcasing the sleek and fashionable attributes of the new Motorola Razr 40. This orchestrated synergy not only met but exceeded the objective of engaging Gen Z, creating a powerful buzz around the innovative phone.

LET'S Go!

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