Improving brand visibility

Over 4 months working with Paladone...

influencers contacted

gifting collaborations

potential total audience

influencer stories

story views

influencer posts

post engagements

post views

traffic from bloggers

YouTube views


Paladone is the biggest brand that (until recently) nobody had heard of. They create some of the best gifts on the market but their advocacy amongst target audience was low. The problem lay largely with lack of visibility the brand had on platforms such as Instagram and YouTube.


We conducted a mass scale outreach project to raise awareness of the brand across Instagram. We sent out selected products for each campaign within this project, encouraging Paladone’s target audience to create some authentic brand awareness. We also supported this activity by creating some natural and trustworthy links back to the site through collaboration with YouTubers and bloggers.