Paladone


Over 4 months working with Paladone...

3,522,751

total audience reach

Improving brand visibility

384

gifted collaborations

Problem

Paladone is the biggest brand that (until recently) nobody had heard of. They create some of the best gifts on the market but their advocacy amongst target audience was low. The problem lay largely with lack of visibility the brand had on platforms such as Instagram and YouTube.

Solution

We conducted a mass scale outreach project to raise awareness of the brand across Instagram. We sent out selected products for each campaign within this project, encouraging Paladone’s target audience to create some authentic brand awareness. We also supported this activity by creating some natural and trustworthy links back to the site through collaboration with YouTubers and bloggers.

LET'S Go!

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