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Pan Euro Foods
PLATFORM:
Over 2 months working with Pan Euro Foods...
139
posts live
37,428
post engagements
Breaking into new markets
211
gifted collaborations
105
influencers live
6,327,107
total audience reach
233
stories live
466,000
stories views
1,376,029
total estimated views
Problem
Pan Euro Foods is a prominent Irish food manufacturing company, with multiple brands offering a range of different products for sale. They wanted to expand their Diggers Foods Frozen Chicken line into the UK, lauching in late March in over 600 Tesco stores across the country. In order to create awareness of the product in a competitive market, they engaged in an influencer marketing campaign, asking influencers to find the Diggers range in their local Tesco and create recipe content to be shared on their socials.
Solution
A large scale outreach campaign was implemented, targeting 200 influencers across a range of categories from Mums and Dads to Foodies. Throughout March and April, influencers were provided with Tesco vouchers to purchase the products and to share the experience of their journey into Tesco with their audience. They were incentived with a mix of monetary payment and additional vouchers, allowing them to return to Tesco for more products, as well as other ingredients and accessories required to create and share additional content.
LET'S Go!
Looking to drive more traffic and sales to your business with influencer marketing?