influencers contacted
Over 2 months working with Panasonic NZ...
influencers live
potential total audience
influencer stories
stories views
influencers contacted
influencers live
potential total audience
influencer stories
stories views
influencer posts
post engagements
post views
Panasonic is a massive international brand with a global presence but they recently launched their New Zealand instagram account and they wanted to increase awareness for the page and the variety of products they sell. There’s many unique products and audiences that could be interested in them and they wanted to use influencer marketing to showcase their products.
Bark created a one month campaign to reach out to influencers in many different spheres who would benefit from the vast array of products that Panasonic creates all based in New Zealand. They would bring attention to the instagram account to increase awareness while also highlighting different products showcased by gamers, athletes, and beyond. This included 30 influencers that created 16 posts and 42 stories and a total potential audience of 2,265,574.