influencers contacted
Over 3 months working with Parramatta Square...
collaborations
potential total audience
influencer stories
story views
influencers contacted
collaborations
potential total audience
influencer stories
story views
influencer posts
post engagements
post views
Parramatta Square wanted to showcase their variety of businesses in their launch campaign and wanted to involve local influencers in Sydney to participate.
They wanted to increase awareness and engagement around the new precinct alongside their internal marketing strategy.
Bark Social engaged 50 Sydney based influencers to post about their experience and expose new and existing audiences to Parramatta Square. This was a paid campaign that showed how these types of collaborations can come back with success in increasing awareness on a brand or topic with high engagement.
This included 47 instagram posts showcasing the restaurants in the square that got a total of 23 thousand engagements. There was a potential total audience of 5.8 million that were all interested in food in Sydney.