potential total audience
Pure Pet Food, a premier pet supplies brand hailing from the UK, is committed to delivering personalized, wholesome dog food to pet owners. They boast an impressive array of dog food products and accessories, and were keen to showcase their extensive range to UK audiences..
Pure Pet Food’s emphasis was on partnering with influencers who were genuinely passionate about their brand and eager to try out their dog food offerings. The gifted influencers were enthusiastic about giving the food a try, and shared positive reviews of the product with their followers, along with their dogs’ reactions. This resulted in an abundance of user-generated content that Pure Pet Food was able to utilize on their social media platforms and in their advertising efforts.