potential total audience
Red Mills is a leading pet supplies brand based in Ireland with a focus on natural and locally sourced ingredients. They have several lines of dog food and products and they wanted to expose UK audiences to all the different ranges they offer.
Throughout a three month period, Bark reached out to over a thousand dog influencers to try Red Mills’s line of grain-free, locally sourced food. There wanted to be a focus on influencers who genuinely wanted to try the food and let their audience know how their dogs felt about the food and treats offered. Many influencers were keen to try the food and posted with their dogs about the food. This led to 124 pieces of content published by the pet owners raving about the products!