potential total audience
Riley is a sustainable period company from Ireland that wants to create new dialogues around periods. They deliver periods direct to customer’s homes but they wanted to create more brand awareness throughout the UK and wanted to engage with prominent members of the online feminist and female hygiene movement.
Bark created an influencer outreach campaign targeting women who follow Riley’s competitors which brought in a very targeted audience to pay attention to Riley. We then shifted our focus to TikTok influencers to reach a Gen Z audience that would benefit from the subscription period products and would create user-generated content with a trendy edge to them. This has led to 244 pieces of content being created on Instagram and 24 TikTok videos!