potential total audience
Seven Seasons is an Australian distillery that focused on bringing natural ingredients and flavours inspired by the seven seasons of Gulumoerrgin, Larrakia People. They wanted to promote their Green Ant Gin (the most popular in their collection) to a wider audience besides gin and alcohol connoisseurs.
They believed in their products’ widespread appeal and just needed to get the product in the hands of those who can expose it to the most amount of people possible in an organic way.
Bark conducted a three month campaign with twenty influencers but these influencers had very widespread reach with a potential audience of over 1 million.
These influencers were also carefully chosen because of the potential for them to connect with the gin and this lead to over 50 pieces of content to go live as the influencers expressed their love and curiosity towards this special gin with such a connection with its homeland. Not only did they feature the unique ingredients in the gin, they also highlighted the beauty of the bottle in their content.