Skurnik Wines


PLATEFORM:

Over 3 months working with Reflex Active...

101

influencers live

Creating timely conversation through influencers

2,332,090

total audience reach

Problem

Skurnik Wines sought to promote their Pinot Project brand by engaging the influencer community with a campaign themed around the summer months.

Solution

To achieve this, they launched two targeted campaigns. The first campaign focused on American lifestyle influencers. Skurnik Wines partnered with a book company to send influencers a book along with their canned wines, promoting a relaxing summer activity. The second campaign targeted sommeliers, who received special glasses paired with a bottle of Pinot Noir. This strategic approach resulted in a total audience reach of 2.3 million, with 171 pieces of content generated by over 100 influencers.

LET'S Go!

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