Making a product launch count

Over 12 months working with Sons...

influencers contacted


gifting collaborations


potential total audience

influencer stories


story views

influencer posts


post engagements


post views

traffic from bloggers


YouTube views

Problem

Sons is an exciting new brand addressing problems in men’s health that aren’t spoken about, including male hair loss. They had a great product – a tailored monthly treatment package of hair loss products deliver discreetly to your door. However, they didn’t know how to make their product have an impact in their field and be seen by their target audience.

Solution

In order to reach Sons’ target audience, we conducted a full-scale outreach project across platforms – contacting men aged between 25-35 from a number of backgrounds and lifestyles.

We offered a free Sons shampoo in return for influencer promotion to create brand loyalty and raise awareness of the brand amongst consumers.