This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
T-Juice
Over 8 months working with T-Juice...
920
influencers contacted
389
gifted collaborations
885
posts live
898
stories live
2,375,834
total estimated views
163,000
total engagements
4,700,000
total audience reach
413,000
traffic from bloggers
13,285
YouTube views
Problem
Vaping is an industry with limited options when it comes to making digital noise. Without traditional digital advertising methods, T-Juice wanted to explore new methods for raising brand awareness amongst its core audience. The other consideration with the vaping industry is the importance of advocacy. Vapers are often loyal to their brand of choice and often take a lot of direction from other vapers – word of mouth is key!
Solution
The Bark team set out drawing up an outreach strategy tailored for T-Juice. Hundreds of micro-influencers were collated via a range of strategies including analysing competitor Instagram profiles and geo-based research around specific vaping stores.
Bark worked with the T-Juice to draw up a calendar based on various product launches and range promotions. T-Juice were able to push the right e-liquids at the right time, coinciding with social/email marketing efforts.
LET'S Go!
Looking to drive more traffic and sales to your business with influencer marketing?