potential total audience
Tasmanian Oyster Co. grows certified Organic and Sustainable premium oysters in pure Tasmanian waters. This leads to high quality oysters you can find in your stores. They created a brand new process for freezer to plate oysters that could be found in selected IGA grocery stores in Melbourne. They wanted to showcase this process by bringing influencers into the space where they purchased the oysters and then feature how they prepared it in their homes.
Bark created a three month campaign composed of paid and gifted influencers. They were engaged to create content surrounding their experience in the retail store and then continue through preparing and enjoying the oyster. Tasmanian Oyster Co. wanted to show this innovative oyster preparing process going from frozen to fancy in only 15 mins. There was a potential audience of over 941 thousand with 74 pieces of content going live all surrounding these great oysters.