Multi-channel outreach

Over 12 months working with Taste Inc. ...

influencers contacted


gifting collaborations


potential total audience

influencer stories


story views

influencer posts


post engagements


post views

Problem

Taste Inc. wanted to increase the number of users who were aware of the brand and – in addition – had sampled the product.

Solution

In short: online sampling. Terrier set out contacting hundreds of influential bloggers, YouTubers and Instagrammers asking them to try the product. There was no hard sales pitch and no time constraints.

In an influencer world, everyday consumers can spot an #ad at fifty paces, so it’s important to encourage ‘real’ activity from the off