Multi-channel outreach

Over 12 months working with Taste Inc. ...

influencers contacted

gifting collaborations

potential total audience

influencer stories

story views

influencer posts

post engagements

post views


Taste Inc. wanted to increase the number of users who were aware of the brand and – in addition – had sampled the product.


In short: online sampling. Terrier set out contacting hundreds of influential bloggers, YouTubers and Instagrammers asking them to try the product. There was no hard sales pitch and no time constraints.

In an influencer world, everyday consumers can spot an #ad at fifty paces, so it’s important to encourage ‘real’ activity from the off