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Taste Inc.
Over 12 months working with Taste Inc. ...
543
influencers contacted
132
gifted collaborations
Multi-channel outreach
247
posts live
158
stories live
373,228
total estimated views
25,778
total engagements
1,230,000
total audience reach
Problem
Taste Inc. wanted to increase the number of users who were aware of the brand and – in addition – had sampled the product.
Solution
In short: online sampling. Terrier set out contacting hundreds of influential bloggers, YouTubers and Instagrammers asking them to try the product. There was no hard sales pitch and no time constraints.
In an influencer world, everyday consumers can spot an #ad at fifty paces, so it’s important to encourage ‘real’ activity from the off
LET'S Go!
Looking to drive more traffic and sales to your business with influencer marketing?