potential total audience
Trunki is a very well known brand for it’s ride on suitcases but it also has a wide array of other lesser know products that needed visibility with its target audience.
We conducted a full-scale outreach project across Instagram, YouTube, and blogs. Initially, we focused on Trunki’s main product to get the ball rolling.
Then, following some strong content collaborations with successful influencers and bloggers, we created additional outreach around lesser-known products.
This also allowed us to build a large influencer network that we could use each time a new product was launched.