Creating a network of content creators

Over 7 months working with Trunki...

influencers contacted

gifting collaborations

potential total audience

influencer stories

story views

influencer posts

post engagements

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post views

Problem

Trunki is a very well known brand for it’s ride on suitcases but it also has a wide array of other lesser know products that needed visibility with its target audience.

Solution

We conducted a full-scale outreach project across Instagram, YouTube, and blogs. Initially, we focused on Trunki’s main product to get the ball rolling.

Then, following some strong content collaborations with successful influencers and bloggers, we created additional outreach around lesser-known products.

This also allowed us to build a large influencer network that we could use each time a new product was launched.