Universal Pictures


Over 1 month working with Universal PIctures Australia...


post engagements

Creating buzz around a new release


total audience reach


In anticipation of the December release of “Migration,” a heartwarming family tale featuring a charming duck family, The Australian arm of Universal Pictures orchestrated three exclusive advanced screenings in different cities across the country. To amplify the excitement and generate buzz, they wanted to engage over 100 influencers in these cities, enlisting their participation to share the joy of the film on their Instagram accounts.


Stepping up to the challenge, Bark Social tirelessly reached out to a staggering 600 influencers within a month, meticulously curating a selection of individuals who not only resonated with the film’s theme but were also available to attend the screenings. The results were nothing short of remarkable, with an impressive 90% of the 151 influencers agreed successfully going live. This concerted effort resulted in a collective showcase of the film through 290 Instagram stories and 85 captivating posts, reaching a staggering audience of 6,483,846. The collaboration between Universal Pictures Australia and Bark Social not only generated substantial engagement but also set the stage for an unforgettable cinematic experience for both influencers and their followers alike.


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