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Victoria's Secret AU
Over 3 months working with Victoria's Secret...
100
influencers contacted
53
gifted collaborations
62
posts live
134
stories live
629,662
total estimated views
20,292
post engagements
4,269,048
total audience reach
Problem
Victoria’s Secret is a renowned American retailer that specializes in lingerie, clothing, and beauty products. It has established itself as the top choice for women worldwide who seek exceptional quality within this industry. As one of the world’s leading lingerie brands, Victoria’s Secret has earned extensive exposure through its numerous large-scale marketing events. Despite being founded in 1977, the brand made its debut in Australia in 2018. To expand its reach in the country, the company decided to leverage Instagram’s marketing potential and boost brand awareness and therefore reached out to Bark Social.
Solution
Victoria’s Secret recently launched a targeted outreach campaign for a month, involving 30 influential personalities with a key focus on creating engaging content. The campaign aimed to generate awareness of their new T-shirt bra, with each influencer receiving a fitting from one of Victoria Secret’s Bra Size Experts and trying out their T-Shirt LOGO intimates range. As a result of this collaboration, 35 influencers created visually appealing posts, accompanied by 64 live stories, garnering 37,970 engagements. This campaign with Bark Social’s cumulative reach amounted to 2,302,200, showcasing the brand’s influence and the effectiveness of their outreach.
LET'S Go!
Looking to drive more traffic and sales to your business with influencer marketing?