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Wharf Distillery
Over 2 months working with Wharf Distillery...
250
influencers contacted
92
gifted collaborations
Branching into B2C
119
stories live
195,000
stories views
2,300,000
total stories audience
26
influencer posts
7,144
post engagements
12,554
traffic from bloggers
6,903
YouTube views
Problem
Wharf Distillery were an established B2B presence in the distillery world, however their own in-house brand had very little exposure. They wanted to build awareness amongst gin afficionados and G&T lovers alike. We began a two-month project with Wharf in Dec 2020.
Solution
Bark stepped in to build a micro-influencer campaign to put Wharf Distillery gin in the glasses of real gin lovers.
We wanted to pair up people who had a real passion for their gin with this craft distillery.
We built up waves of influencers based on their content as well as their high levels of authentic engagement (one of the Bark’s must-haves). 90% of the influencers had never heard of the brand but many went on to keep Wharf Distillery in their drinks cabinets.
LET'S Go!
Looking to drive more traffic and sales to your business with influencer marketing?